Brent Peacock, BA, CHS

Partner, Peacock Sheridan Group

Brent Peacock is the co-founder of Peacock Sheridan Group, an independent wealth planning firm, based out of Kelowna, B.C. Brent, along side his partners and team, have one singular commitment; to help their business and professional clients protect and grow what they have built. They do this by always putting solutions and relationships before profits, and delivering transparent and meaningful advice.

Brent has been a member of the CALU since 2003, and is a life qualifying member of the Million Dollar Round Table (MDRT).

In addition to his commitments at Peacock Sheridan Group, Brent has been kept busy as the founding partner of the Metro Liquor Group. Metro Liquor was founded in 2005, and prides itself on being an education-focused chain of specialty liquor stores with locations in Kelowna, West Kelowna, Victoria and Vancouver. Metro Liquor is a thriving business that employs over 60 people with sales in excess of $22 million annually.

Brent was born and raised in Kelowna, BC and has spent his life giving back to the community he loves. Brent has dedicated a great deal of time to the Kelowna General Hospital Foundation as a previous full-term board member (2005-2011), and annual donor. Alongside his colleagues at Peacock Sheridan Group, he continues to contribute to numerous charitable causes including The Heart of Gold Gala, Canadian Blood Services, The Boys and Girls Club, Brain Trust Canada, and most recently, the Child Advocacy Center in Kelowna, an organization that is dedicated to supporting children and families that have been impacted by child abuse.